Revenue generation is always a top priority for any business. Customer satisfaction is, therefore, immensely important for businesses if they wish to maintain customer loyalty and build a strong brand. Evaluating and optimizing the order-to-cash fulfilment process is the best way you can achieve this. The order fulfilment process is the business operation that customers have the most direct contact with, and therefore it must be robust and easy to use if the business wishes to generate more profit by
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