Trade Promotions Management
“Tailored Solutions, On-Demand Resources, Assured Quality, Round-The-Clock Service.”
Plan for Future with EA’s Outsourced Trade Promotions Management
Shield your Trade Promotion campaigns against poor ROIs with Expertise Accelerated’s support on their planning and execution.
As turbulence grows across the markets worldwide, input cost hikes and margins squeeze, the fight for competitive foothold intensifies among the consumer goods (CG) companies, and hence the strategic and tactical significance of Trade Promotions Management (TPM).
However, bringing about synchronization and congruity among the underlying complex variables that define the success of TPM campaigns requires a high degree of expert interaction among all the stakeholders – manufacturers, distributors and retailers – as well as the concerned departments within the organization – finance, planning and sales – which is neither easy to achieve nor practical for many CG companies.
Expertise Accelerated can leverage its global talent pool to provide you with offshore resources that can fill in the capacity gap and shield your TPM campaigns against poor ROIs.
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Trade Promotions Management
Data Driven Planning
- Global Brand Plan
- Promotion Guidelines
- Promotion Plans
- Trade Budget Allocation
Chargeback Verification
- Retailer Backup
- Promotion Contracts
- Syndicated Data Analysis
- Internal Approvals
Promotion Reporting
- Baseline
- Lifts
- ROI Analysis
- Month End Reporting
Period End Closing
- Month End Accruals
- Accrual Analysis
- Reconciliation with GL
- Unauthorized Spend
Hitting Positive ROIs on Trade Spend with EA’s Trade Promotions Management Services
Trade Promotions Management is the overall process of managing the trade spend of a CPG company at a retail and food service level to achieve a positive ROI on it.
Even though often neglected, Trade Spend Management is a matter of prime concern for most CPG companies as the spend on promotions forms a significant part of the company’s expense, sometimes as high as 30 percent.
EA CEO Haroon Jafree (CPA) is a Connecticut-based CPG expert specializing in Trade Promotion Optimization.
Having served over 25 years in the US CPG industry, including over 10 years in a C-suite role, Haroon has amassed the expertise in Trade Spend Optimization. Haroon has a proven track record of deploying reengineered processes and trained professional resources to help companies achieve a positive ROI on their trade spend.
OUR PARTNERS
WHAT OUR CLIENTS HAVE TO SAY
There is only one word that comes to mind when I think of Haroon Jafree, and that is brilliant! We worked together at Sara Lee (now Hillshire Brands) on numerous business process reengineering projects in accounting and finance, including implementing a Trade Promotions Management System. As a result, we made a dramatic increase in the productivity level of our company. Haroon has exceptional ability and earns my highest recommendation.
Director IT
Sara Lee (now Hillshire Brands)
For five years, I had the pleasure of working with Haroon Jafree at Sabra Hummus. During this time the company was transformed from a small startup to a high-performance company with highly automated processes and systems. Haroon worked on numerous business process reengineering projects with great success achieving significant savings both in the accounting / finance, and operations. As someone who has had a front-row seat to his work, he is very professional in his interactions and is always a phone call away..
Director of Process & Transformation
Sabra Dipping Company (PepsiCo & Strauss JV)
I had the pleasure of working with Haroon for two years on Sarbanes Oxley internal control implementation projects. Haroon has an unparalleled ability to help clients of all sizes establish a strong accounting and internal control environment. So, if you are looking for an expert in accounting, finance, and business process reengineering, then look no further.
Senior Consultant
Audit and Compliance Group
Haroon is a person with wide range of expertise in accounting, reporting, projects management and systems. He's a great team player and is always there to help solve problems. I enjoy working with and highly recommend him.
Manager, Accounting Consolidations
TE Connectivity
Haroon has a can-do attitude. I enjoyed working with him on a recent acquisition and received guidance many times. He is very knowledgeable and resourceful.
Global Finance Executive | Retail, CPG, Manufacturing, E-Commerce | FP&A | Turnaround | M&A & Integration | Private Equity | Sales experience
Sabra Dipping Company (PepsiCo & Strauss JV)
FREQUENTLY ASKED QUESTIONS
What is an example of a trade promotion?
Trade promotions can come in many forms, such as a specific percentage of discount to bring down the price of a product for a certain period of time or a discount pack in which buying more than one or a certain quantity of product would cumulatively cost less.
What are the advantages of trade promotions?
Trade promotions are designed to bring the ideal deals for the customers, which helps create customer loyalty and hence competitive advantage in the long run.
What is the primary goal of trade promotion?
Trade promotions primarily seek to increase sales through customers perception management.
What are some of the major types of trade promotions?
Trade promotions generally comes in the form of trade allowances, cooperative advertising, dealer listing, gifts and premiums, material displays, etc.
What is the average salary of a trade promotions manager?
The average salary of a trade promotions manager is between $85-$110k.