Category Archives: Trade Promotion Management

cost-of-ineffective-trade-promotions
The Cost of Ineffective Trade Promotion Management and How to Avoid It

Companies can no longer afford losses from ineffective trade promotions.

17
Mar
SAP TPM Alternatives
SAP TPM and Its Alternatives: What Works, What Doesn’t, and Why

SAP TPM helps, but companies succeed only when skilled teams manage the system too.

29
Aug
The Benefits of Partnering with Financial Consultants for Trade Promotions Success
The Benefits of Partnering with Financial Consultants for Trade Promotions Success

Many companies struggle with Trade Promotion Management due to inefficiencies in procedures and poor cross-functional

18
Mar
Why Cross-Functional Teams Fail at TPM (And How to Fix It)
Why Cross-Functional Teams Fail at Trade Promotion Management

Trade promotion management (TPM) is supposed to be a simple, number-based process. It’s all about

05
Mar
Boost ROI on Trade Promotions
How to Boost ROI on Trade Promotions with Accounting and Finance Consulting Services

Consumer goods companies spend millions on promotions, yet 72% don’t break even due to poor

21
Feb
trade-spending-key-strategies
Trade Spending: Key Strategies for Retailers and Manufacturers

Suppose this: Your shelves are full, you have your promotions on, but, month after month,

20
Sep
trade-promotion-roi
Optimizing Trade Promotion ROI Through Data Analytics

Are your trade promotions really working – or burning your cash? In the current hyper-competitive

07
Jun
optimizing-trade-promotion-managment-scaled
Effective Trade Promotion Management Leveraging EA Staff Augmentation Services

Trade promotion management leveraging staff augmentation services is a novel concept successfully implemented by Expertise

11
Jan
white papers
Trade Promotion Management (TPM) in Small Companies (Revenue below $30-50 million)

The accurate and timely calculation of trade promotion cost is a challenge faced by all

03
Feb