Author Archives: Aliya Khan

How Trade Promotion Management in CPG Could Be Quietly Costing You Millions

CPG companies often miss deduction errors in trade promotion management. These are small mistakes that

Retail Accounting: What It Is, Its Challenges, and Why It Matters

Retail accounting is like the compass for retail businesses, guiding accurate financial reporting and efficient

Trade Spending: Key Strategies for Retailers and Manufacturers

Suppose this: Your shelves are full, you have your promotions on, but, month after month,

How AI (Artificial Intelligence) is Changing the Food and Beverage Industry?

AI is the key breakthrough in the food and beverage industry. Major enterprises, agriculturalists, and

The Impact of Sustainability on Sales in the CPG Industry

With more than 70% of consumers worldwide indicating that environmental impact is currently a factor

Empowering CPG Companies with Data-Driven Financial Analytics

CPG companies hold the power to shape consumer behavior and preferences while constantly adapting to

Overcoming Financial Statement Challenges in the CPG Industry

Coca-Cola, PepsiCo, and Nestle have one thing in common. They are all major Consumer Packaged

Effective Trade Promotion Management Leveraging EA Staff Augmentation Services

Trade promotion management leveraging staff augmentation services is a novel concept successfully implemented by Expertise

Is Outsourcing your Bookkeeping a Smart Choice?

Bookkeeping is a necessity for any business today. Business owners can either opt to do

Trade Promotion Management (TPM) in Small Companies (Revenue below $30-50 million)

The accurate and timely calculation of trade promotion cost is a challenge faced by all