FREQUENTLY ASKED QUESTIONS
Trade Promotion Services enhance ROI by providing end-to-end control and visibility over trade expenditure, from promotion planning and accruals through deductions to final settlement.
Companies can prevent losses by ensuring that:
- The sales team creates a budget on reasonable estimates.
- The accounting team calculates and adjusts accruals by periodically reviewing trade spend.
- Invalid deductions are claimed on-time, and proper documentation is maintained.
- There is cross-collaboration among teams.
Cross-functional teams struggle when each department operates in isolation. When each team is focusing only on their own functional area/responsibilities, they miss out on seeing how their work fits into the overall process.
Trade promotion software tracks promotions, manages accruals, and analyzes performance. However, software alone won’t fix underlying process gaps and possible misalignment among teams.
If trade promotion errors are ignored, companies can lose a lot of money. Retailers may charge back money for things like pricing issues or wrong promotions. If these errors aren’t checked and disputed quickly, they add up and can cost millions over time.
Once the deductions pile up, it can be challenging to clear those deductions in a meaningful way because many companies lack the resources or trained personnel to investigate them thoroughly.
Even if you do have unlimited resources and an unlimited amount of money, identifying unauthorized deductions isn’t enough.
As per the industry standards, a dispute becomes permanent if it is not disputed within 90 to 120 days. That is why many organizations have to write off millions in lost revenue.
We take a structured, data-driven approach that ensures accuracy, compliance, and audit readiness, without overcomplicating the process.