Category Archives: Trade Promotion Management

The Cost of Ineffective Trade Promotion Management and How to Avoid It

Companies can no longer afford losses from ineffective trade promotions.

SAP TPM and Its Alternatives: What Works, What Doesn’t, and Why

SAP TPM helps, but companies succeed only when skilled teams manage the system too.

Why Cross-Functional Teams Fail at Trade Promotion Management

Trade promotion management (TPM) is supposed to be a simple, number-based process. It’s all about

How to Boost ROI on Trade Promotions with Accounting and Finance Consulting Services

Consumer goods companies spend millions on promotions, yet 72% don’t break even due to poor

Trade Spending: Key Strategies for Retailers and Manufacturers

Suppose this: Your shelves are full, you have your promotions on, but, month after month,

Optimizing Trade Promotion ROI Through Data Analytics

Are your trade promotions really working – or burning your cash? In the current hyper-competitive

Effective Trade Promotion Management Leveraging EA Staff Augmentation Services

Trade promotion management leveraging staff augmentation services is a novel concept successfully implemented by Expertise

Trade Promotion Management (TPM) in Small Companies (Revenue below $30-50 million)

The accurate and timely calculation of trade promotion cost is a challenge faced by all