CFOs, ever wonder what happens when your trade promotion accruals don’t add up under accrual accounting standards? (Spoiler: It’s a mess. Cash flow issues, missed forecasts, and everyone pointing fingers at each other.) Trade promotion accruals matter. Imagine Joe from the accounting department struggles with inaccurate accrual calculations every quarter. He relies on sales team planners to estimate accruals, but errors keep slipping through. While everything may seem fine now, these miscalculations can snowball into a serious problem, especially when
Accounting










