Consumer goods companies spend millions on promotions, yet 72% don’t break even due to poor execution. Trade promotions boost sales through discounts and retailer incentives. But over half of these promotions don’t make a profit. CPG brands spend over $500 billion a year on trade promotions, according to Forrester. With so much money invested, it’s

Misconceptions, mainly in finance and accounting, can be expensive. They can stop opportunities, slow growth, and harm your bottom line. When it comes to accounting outsourcing, these delusions often prevent businesses from using its benefits. Take Judith, a small business owner. She believes outsourcing is only for big companies or that it will make her

CPG companies often miss deduction errors in trade promotion management. These are small mistakes that quietly drain millions from their bottom line. Retailer chargebacks can build up unnoticed, until they surface at the worst possible moment. Imagine facing an audit or a board meeting, suddenly having to justify millions in unexplained write-offs. “From what I’ve

Many businesses across Connecticut have achieved massive savings and streamlined processes using EA’s accounting services. They’ve seen the results, and you can too.  Yet many firms are still uncertain about how to hire accounting services. While they recognize the benefits, they often feel unclear about the details—what’s involved in the process, how to choose the

Retail accounting is like the compass for retail businesses, guiding accurate financial reporting and efficient inventory management to stay on the path to success. It streamlines the mind-bending processes that enable small businesses to track inventory and profit margins.  As with any method of accounting, however, retail accounting, too, presents some challenges.  In 2025, retail

When starting a business, many owners handle their bookkeeping because there’s insufficient budget or the perception that hiring help is not necessary. However, as the business grows, it’s vital to have somebody address finances to sustain equilibrium. If you’re a business owner, your focus should be on growing your business—not losing valuable hours struggling with

What if your approach to bookkeeping is the biggest roadblock to your business growth? Because outsourcing your bookkeeping isn’t just a cost. It’s an investment in your freedom, your clarity, and the future of your business.  Efficient bookkeeping and financial management are essential for a business’s survival and growth. However, for many firms, managing these

Is managing your bookkeeping hard for you?  In today’s business environment, there is a lot of pressure to search for ways on how to complete tasks in the shortest time possible and at the least cost.  The new working strategy that business owners are getting their hands on is hiring offshore bookkeepers.  If you are

To understand commerce, it’s essential to know the contrast between retail and wholesale. These models connect but operate in distinct ways, affecting pricing, target markets, and business operations. Each model has its approach to products and customers. This blog explores the main differences between retail vs. wholesale, how they work, and pricing methods for both.

Cash flow issues are common for online vendors. Whether sales are down, there are supply challenges, or you want to expand, having enough money is vital. Intuit’s international analysis indicates that 61% of small businesses meet cash flow problems, and 42% had issues last year. As an online business landlord, managing the cash flow is