SMEs form a major chunk of the US economy, around 44 percent of the total, symbolizing the entrepreneurial creativity and capability of the US populace. However, being an SME is not easy and being a successful one is even more difficult. Outbreak of the global COVID pandemic has further compounded the challenges posed by the prevailing turbulent economic environment for the SMEs, warranting a call for remedial action. However, what cures the larger companies does not necessarily cure the SMEs. The prescription is different and so is the practitioner.
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